Wednesday, January 22, 2020

William Shakespeares The Taming of the Shrew Essay examples -- Shakes

William Shakespeare's The Taming of the Shrew Over the past 400 or so years since Shakespeare wrote _The Taming of the Shrew_, many writers, painters, musicians and directors have adapted and reformed this play of control and subjugation into timeless pieces of art. In _10 Things I Hate About You_ and Kiss Me Kate from two very different times in the twentieth century, and paintings of Katherina and Bianca from the late nineteenth century, the creators of these adaptations have chosen to focus on the role of the two main female characters in the play. The ideas surrounding these women have changed through the years, from Katherina and Bianca simply being young women who deviated from the norm of Shakespeare’s time to women who embody feminist ideals and stereotypes of the more modern world. From the beginning of the play, the differences between Katherina and Bianca are highlighted through their interactions via dialogue. Early in the second act, Bianca pleads with her sister to not â€Å"make a bondmaid and a slave of me† because, as deemed by society, Bianca is not supposed to marry before her older sister (2.1.2). Bianca asks Katherina to â€Å"unbind [her] hands† so that she can get rid of all the gawdy implements she is forced to wear as a polite woman of the time, because if she doesn’t want to follow one rule, she doesn’t see why she should follow any of them (2.1.4). This immediately sets up these two sisters by showing how one depends on the status of the other to be truly happy, or happy as deemed by the doctrines of society anyway. Katherina rebuts this whining after their father enters, and ends the scene with her own speech in which she argues that Nay, now I see She is your treasure, she must have a husband; I mus... ... About You_.† Shakespeare Bulletin: A Journal of Performance Criticism and Scholarship 22.2 (2004): 45-66. Expanded Academic ASAP. Westfield State College Library, MA. 15 April 2005. 15 April 2005. Ostlere, Hilary. â€Å"Taming The Musical.† Dance Magazine 73.12 (1999): 84. Expanded Academic ASAP. Westfield State College Library, MA. 15 April 2005. Schneider, Gary. â€Å"The Public, the Private, and the Shaming of the Shrew.† SEL Studies in English Literature 1500-1900 42.2 (2002): 235-258. Project Muse. Westfield State College Library, MA. 15 April 2005. Schuler, Robert M. â€Å"Bewitching The Shrew.† Texas Studies in Literature and Language 46.4 (2004): 387-431. Project Muse. Westfield State College Library, MA. 15 April 2005. Shakespeare, William. _The Taming of the Shrew_. The Riverside Shakespeare. 2nd ed. Ed. Dean Johnson. Boston: Houghton Mifflin, 1997. 142-171.

Tuesday, January 14, 2020

Goal Setting Theory

Research conducted in this field has indicated that there is a positive relationship between goal setting and performance outputs. The prime principles of the goal setting theory state that successful goal setting needs to be assessed on five dimensions: goal clarity, goal challenge, goal commitment, performance feedback, and task complexity. The insights Of the empirical studies discussed in this paper imply that when goal setting is done correctly and thoroughly throughout each stage, it leads to a significant increase in motivation.Various methods and strategies have been developed to complement the goal setting theory, an example being, the popular mnemonic acronym S. M. A. R. T. Which uses the words specific, measurable, achievable, realistic, and timely to aid in eating effective goals. Goal setting theory is both measurable and quantifiable. Empirical evidence from both experimental and field settings have supported that the benefits (increase in employee performance, increase in employee motivation, increase in profits, etc. ) far outweigh the drawbacks (results from application error, organization costs, human resource efforts).Based off current research output and the abundance of research still conducted and revised on this theory, it can be concluded that the goal setting theory is an effective theory of motivation and, moving forward, will be a leader in workplace motivation in North America. INTRODUCTION According to Callus's employee study, workplace disengagement is an alarming issue around the world. In North America, the region with the highest ratio of engaged workers compared to the rest of the world, the proportion of engaged workers is only 29% (Gallup, 2011).In other words, the vast majority of workers are not reaching their full potential. This has significant implications to the economy, companies, and individuals. With the great deal of emphasis on productivity in today's marketplace, managers within organizations are constantly search ing for effective strategies in motivating staff to achieving organizational goals. The theory of motivation discussed in this paper will be the goal-setting theory, which is arguably one of the most dominant theories in the field of motivation with over a thousand articles and reviews published within the last 30 to 40 years (Lethal, 2006).The objective of this paper is to produce a summary and evaluation Of the goal setting theory of motivation. The paper will be divided into two sections. The first section will discuss the foundation of the theory along with its main tenets. The second section will provide real life examples of the theory application and critically examine the applicability of the theory in the North American managerial workplace supported by empirical work. FOUNDATION OF THEORY The foundation of the goal setting theory was first developed and refined by the American psychologist, Edwin Locke, in the 1 sass.Locke was inspired by the final cause in Arteriole's the ory of causality, which states â€Å"that for the sake of which† or can be defined as the end or purpose of something. Stemming from Aristotle theory, Locke continued to research on goal setting for thirty years. With the contribution of Locke and other scientists, this theory has now been popularized and become one of the most widely used horses regarding motivation. During Locker's primary research, he studied the relationship between goal setting variables and task performance.There were two major sets of initial studies conducted – the difficulty of the goal (difficult versus easy), and the specificity of the goal (specific versus vague) goals. He concluded that difficult goals led to higher performance than easy goals, given that the difficulty was within an attainable limit. His second conclusion was that specific goals were more effective than vague ones (Locke, 1968). Following Locker's study, Gary Lathe's research established animal conclusions in his workplac e – there was indeed a link between goal setting and workplace performance.Together, in 1990, they published their seminal work in a book called â€Å"A Theory of Goal Setting and Task Performance† (Locke & Lethal, 1990). Along with the two original characteristics of successful goal setting, three additional characteristics have been identified as crucial. The goal setting theory is now guided by five principles: goal clarity, goal challenge, goal commitment, performance feedback, and task complexity. The following paragraphs will briefly discuss each of the five principles and the supporting research.TENETS OF THE THEORY Research indicates that clear goals can reduce absenteeism, tardiness, and turnover, which all aid in increasing organizational productivity (Locke & Lethal, 2002). A clear goal is defined as being specific and measurable. As Locke mentions in his paper, when the goal is specific and measurable, it provides an external reference such as a time frame, which reduces overall ambiguity (Locke & Lethal, 2002). In six of the eight studies that Locke conducted, the level of performance was significantly higher in the group that was given a specific goal compared to the group that was given a vague goal.An example of a specific goal would be to â€Å"complete X amount in Y time† and a vague goal would be to â€Å"do your best†. Another primary issue researched on goal setting was the goal challenge or difficulty. In a meta-analysis of goal setting studies, easy goals were defined as those with greater than 50% probability of attainment and moderate goals being 16%-D% probability of attainment (Klein et al. , 1999). When participants were given these two types of goals, data indicated that, harder goals resulted in higher levels of performance (Klein et al. , 1999).Optimally, a goal should not be too difficult o a point where it is unattainable and motivation suffers (Bennett, 2009). However, overall on average, the perfor mance level in individuals with higher goals was still significantly higher than those with very easy goals (Klein et al. , 1999). This can be explained by the idea that high goals lead to high performance, which is associated with rewards, and rewards often result in high satisfaction. In other words, individuals are motivated by more difficult goals because of the anticipated accomplishment involved (Locke & Lethal, 2002).Goal commitment has been said to be a secondary characteristic cause it interacts with goal difficulty to produce performance. It has been found that commitment is crucial for difficult goals, but does not necessarily result in high performance when given an easy goal (Klein et al. , 1999). In a review of the literature, on average across all goal difficulty, it has been concluded that the higher the level of goal commitment, the higher the level of performance output (Klein et al. , 1999). Commitment to a goal can be increased when the goal is individually set o r when the individual agrees to the assigned goal.In environments with high group cohesion, goal ointment of individuals is also found to be high because of the strong influence of group norms (Locke & Lethal, 1991). Furthermore, self-efficacy is also a topic often discussed when relating to goal setting. Self-efficacy refers to an individual's judgment of their own ability to perform particular activities given their level of skill and ability (Bandeau, 1986). As this is a topic in and of itself, it is important to just note here that self-efficacy plays an important role in goal commitment.A higher level of self-efficacy in relation to goal attainment (I. E. If the individuals believes he can achieve the goal) exults in a higher level of goal commitment (Lethal & Locke 1991). Performance feedback is necessary for goal setting to be effective because it helps individuals gauge how well they are doing and the adjustments required for improvement. It has been found that when people k now they are below their target, they are most likely to increase their effort or devise a new strategy (Lethal & Locke, 1991 Feedback can be provided both during the process of achieving the goal or after the outcome.Additionally, feedback is also linked to increasing self-efficacy, which in turn leads to a higher performance (Lethal & Locke, 1991). Finally, in 1 996, Lethal examined the relationship between complex goals and performance levels. It was found that complex goals result in higher learning within individuals and thus led to a higher performance when compared to less complex goals. This can be explained by the idea that performance is not always achieved because of effort and persistence, but rather due to the cognitive understanding of the task and the development of various methods in solving the complex task (Lethal & Locke, 1991).Although this condition has to be addressed with care, complex tasks have been found to have an overall positive effect on reference level s (Lethal, 1996). THEORY IN ACTION The history of workplace motivation was initially driven by the belief that money was the primary source for employee motivation, but it was later found that various factors are motivators in determining workplace satisfaction, which is a predictor of job performance (Lethal, 2006).In the following decades, it will be crucial for leadership around the world to address the issue of workplace disengagement. In an organization, managers do not have the time and resources to constantly keep track of an employee's work or motivation. Most organizations use some form of goal setting in operation. Setting goals implies that there is a need or desire to attain a certain object or outcome (Locke & Lethal 2006). In essence, goals tell employees what needs to be accomplished and how much effort should be exerted.In the North American workplace, the direction of the goal setting theory appears to be an effective strategy in motivating staff to meeting organiza tional goals; this explains the abundant amount of evidence in us port of the theory and the various strategies constantly being developed. Based off of goal setting theory by Locke and Lethal, a popular mnemonic acronym developed for effective goal setting is S. M. A. R. T by George Doran. The outlined criteria for S. M. A. R. T. Goal setting states that goals should be specific, measurable, assignable, realistic, and time-bound.There have been other variations of S. M. A. R. T. That are also interchangeable such as using â€Å"achievable† and â€Å"relevant† instead of â€Å"assignable† and â€Å"realistic†, respectively. These goal-setting criteria can all be linked back to the five principles summarized by Locke and Lethal and is a popular management strategy used in the workforce. The implications of new strategies and discoveries suggest that goal setting is not an innate attribute that individuals are born tit. It a skill that can be taught, learnt , and practiced.The resources required by an organization to train its employees on successful goal setting is practical and the return can be significant. Large organizations such as General Electric (GE) and Federal Express Company (Faded) have also implemented this theory in their organizations. GE applies goal setting theory in all levels of the organization and refers to goal setting as a key ingredient of their success. After a trial run, Faded found that employees had greater accountability, clearer expectations, and more precise feedback towards their jobs. The initiative was then executed throughout other departments in the organization.In Locke and Lathe's report, they found truck drivers saved the company $250,000 in 9 months when the logs loaded on the trucks were increased as a result of upping the assigned goals (Locke & Lethal, 2002). In 1967, it was found that, United Fund communities that set monetary goals higher than the previous year's performance raised more mon ey than communities that set goals lower than their previous years performance. More recent studies show, negotiators who have clear, challenging, and complex goals achieve higher profits than those with no goals (Locke &Lethal, 2002) and telecommunication employees that set specific high goals had higher job satisfaction and high performance (Locke & Lethal 2002). These are just a few empirical examples of successful goal setting evidence in this field. The goal setting theory is especially prominent in individualistic cultures such as North America. This can be explained by the notion that goals have the ability to function as a self-regulatory mechanism that helps individuals prioritize tasks; also why managers widely accept goal setting as a means to improve and sustain performance (Dublin, 2012).The insights to all he studies show that when goal setting is done correctly and thoroughly throughout each stage, it significantly increases motivation, which is then associated with n umerous other positive outcomes such as an increase in job satisfaction, an increase in organizational commitment, an increase in performance, and more (Locke & Lethal, 2002). Aside from the countless examples of goal setting successes, there are still some limitations and weaknesses of the theory. The goal setting theory cannot be applied in segments and because of that, the outcomes of the set goals can be different than the initial intent.For instance, if a goal is not clear (I. E. It does not address the specific and measurable outcome), it is easy for the individual to lose track of the goal and the goal may never be achieved. Another consequence of the goal being unclear, the performance feedback aspect of the goal can be difficult to execute because there is no measurable component and it will be challenging to determine the adjustments required. On the other hand, if the goal encompasses all five principles, but is too difficult, the individual will not be able to achieve it regardless. It may even result in a hindrance in motivation and performance.Apart from the error in application, some other weaknesses include: individuals setting too many goals and not being able to follow through, individuals concentrating on only one goal and losing sight of the others resulting in tunnel vision, and individuals focusing too much attention on the outcome and forgetting about the process (Lethal, 2004). There are various extensions of the goal setting theory that are beyond the scope of this paper. Advances in the research are currently leaning towards studying how other goal setting variables such as learning goals, goal framing, and subconscious goals, interact with reference (Lethal, 2004).

Monday, January 6, 2020

Generalization and Exception, Inductive and Deductive Reasoning Free Essay Example, 1750 words

1. A robin is a bird. A bird is an animal with wings and feathers. Therefore a robin is an animal with wings and feathers. This is deductive reasoning as the researcher moves from the general observation of having the robin as a bird to an animal with wings and feathers. 1. A robin is a bird. A bird is an animal with wings and feathers. Therefore a robin is an animal with wings and feathers. This is deductive reasoning as the researcher moves from the general observation of having the robin as a bird to an animal with wings and feathers. 2. All the houses I have seen on Martino Street are box-shaped. Therefore I can say, All houses on Martino Street are box-shaped. This is inductive fallacy since researcher concludes that all houses on Martino Street are box-shaped since he had some them being box-shape. 3. The Quintinilla family just moved here from El Salvador. All the Salvadorans I know are really good cooks. Therefore the Quintinilla family must be really good cooks. This is deductive reasoning since the researcher moves form the general observation of all Salvadorans being good cooks to this family becoming good cooks. 4.We will write a custom essay sample on Generalization and Exception, Inductive and Deductive Reasoning or any topic specifically for you Only $17.96 $11.86/page My mother always gets upset over inconsequential issues. Therefore women are over-sensitive and emotional. This is inductive reasoning since the person moves from seeing his mother being upset over inconsequential issues to concluding that all women are over-sensitive. 7. Many students got sick after the class party. The outbreak of food poisoning was probably caused by the potato salad. This is deductive reasoning as the person moves from the general information of students getting sick to concluding that the sickness was caused by the potato salad.

Sunday, December 29, 2019

Analysis Of Cathedral By Raymond Carver Essay - 830 Words

Mistakable Judgments An Analysis of â€Å"Cathedral† Raymond Carver wrote a long-lived short story name â€Å"Cathedral†. Where a divorced women remarried after a hard experience to a person who is struggling to accept his wife’s very long relationship with a blind man. Her new husband suspiciousness controls his emotions and draw his thoughts falsely. As her very old friendship was having an unfortunate event that his wife had passed away, he arranged with her a visit to their house, which concerned her husband â€Å"A blind man in my house was not something I looked forward to. â€Å" Thinking (33). He then went over memorizing his wife’s stories about her long lasting friendship with the blind man and how she knew him before even knowing her new husband. Jealousy and mistakable judgments are covering her new husband’s interpretation. After he kept recalling many of the stories she told him, he raised a hatred emotions towards the blind man (Robert). Where his belov ed wife were working with the blind man when she needed money to marry her first false love. She wrote a poem dedicated to a moment when she were leaving the job of Robert’s describing a request from Robert touching all around her face and neck even prior to the married of her 1st sweetheart husband. He described â€Å"Anyway, this man who’d first enjoyed her favors, the officer-to-be, he’d been her childhood sweetheart† (33). Time went by and Robert and she were increasingly strengthening their relationship. She shared most of herShow MoreRelatedAnalysis Of Raymond Carver s Cathedral1696 Words   |  7 PagesIntroduction: Everyone has ghosts in their closets; something they are running from, or trying to bury alive. Cathedral, written by Raymond Carver, takes place in the early 1980’s. Originally published in The Atlantic Monthly in 1981. Carver slightly revised the story and re-released it in 1983. At a time when the blue collar working class lived paycheck to paycheck, working hard for newfound luxuries such as color television, this short story is humorous and eye-opening for the reader. For adultsRead MoreRaymond Carver Cathedral Analysis1231 Words   |  5 PagesIn Raymond Carver’s â€Å"Cathedral†, it tells the story of a man whose wife one summer, worked for a blind man. The blind man and the husband’s wife, kept in touch throughout the years by sending cassettes back and forth in the mail. The blind man’s wife recently died and the husband’s wife invites him to say in her home, but her husband is displeased by this request. In the beginning of the story, the husband is very rude to the blind man and finds amusement by making fun of the blind man’s disabilityRead MoreCathedral Raymond Carver Analysis1212 Words   |  5 PagesIn â€Å"Cathedral,† Carver’s use of visualization and climactic change of character emphasizes the theme that looking and seeing are two very different things. When Raymond Carver had his wife’s blind friend, Robert, join them for a few days, he should’ve been more understanding and empathetic with Robert’s blindness instead of just avoiding it or brushing it off as if it’s not there. Carver did very well in changing his ways and learning to accept and understand Robert. Carver also did a good job ofRead MoreAnalysis Of Raymond Carver s Cathedral 1648 Words   |  7 Pages Cathedral is a capitivating story based on the lives of the narrator, his wife and a blind man. Raymond Carver is the author of this story, and he does an excellent job allowing the reader to delve into the lives of these characters. Through using the thoughts of the narrator, the reader is able to grab our attention because the story is made more realistic. The views expressed by the narrator in many senses exemplify the views of many in society and therefore the reader is able to make an emotionalRead MoreAnalysis Of `` Cathedral `` By Raymond Carver920 Words   |  4 PagesRaymond Carver’s unnamed narrator in â€Å"Cathedral† provides a first-person point of view. This perspective opens a clear window into the feelings, attitudes, and the isolation of the unnamed narrator. The narrator’s tone of voice reveals his feelings and personality. This contributes to the story’s themes because the reader comes to understand things that the narrator never dir ectly or deliberately reveals; as a result, the reader comes to empathize with the narrator more deeply. Isolation and lonelinessRead MoreAnalysis Of Raymond Carver Cathedral1260 Words   |  6 PagesRaymond Carver is often known for his writing style known as minimalism, a style that often uses short phrases or sentences that convey a great amount of meaning. Carver’s â€Å"Cathedral† is full of minimalism, whether it be short and repetitive dialogue or brief thoughts that go through the narrators mind. These intentionally precise sentences are full of meaning, whether it be the importance of communication, or the lack of, the underlying tones of death and jealously, or even the psychological connectionRead MoreAnalysis Of Cathedral By Raymond Carver1541 Words   |  7 PagesA New Perspective Everyone at one point has judged a book by its cover. In the short story, â€Å"Cathedral†, Raymond Carver creates a narrator who bases off ideas and assumptions about blind people from movies. The narrator has never interacted with a blind person before the day where his wife invites her friend, who is named Robert, to stay. The narrator and Robert have never met, but the narrator has a strong dislike towards Robert before meeting. The narrator’s closed-mindedness and misconceptionsRead MoreRaymond Carver Cathedral Analysis985 Words   |  4 Pages In Raymond Carver’s story, â€Å"Cathedral,† we meet the nameless protagonist who is about to meet an old friend of his wife’s. The friend’s name is Robert and he is blind. In the beginning of the story, the narrator is uncomfortable with the idea of having someone with a disability, like Robert’s, in his home. He makes judgments about Robert and assumes that he is going to be like the b lind people he has seen in the movies. We also learn the background information about how hife wife and Robert metRead MoreCathedral By Raymond Carver Analysis1631 Words   |  7 Pages Cathedral is a short story written by American writer and poet Raymond Carver. (2017) The story was first published in The Atlantic Monthly in 1981 and appeared in The Americas Best Short Stories in 1982. (2012) In the short story cathedral, the narrator’s wife’s blind friend is coming to visit. The narrator isn’t thrilled about his wife’s blind friend coming to visit nor is he happy that the man is blind. Later in the evening the narrator experiences a life changing realization of the true meaningRead MoreAn Analysis Of Cathedral By Raymond Carver1441 Words   |  6 Pages Cathedral Research Paper The short story â€Å"Cathedral†, by Raymond Carver, is a thought provoking piece that focuses on the transition a man goes through to see the world with his soul. The story gives hope that people can change if given the chance to be better people. Over the course of the story, Carver uses both diction and description to explore themes in religion and morality. â€Å"Cathedral† depicts a husband and a wife as they prepare and entertain a friend of the wife. The husband, the narrator

Saturday, December 21, 2019

My First Goose, By Isaac Babel - 957 Words

Traditional expression of gender emanates from various origins: society, culture, and history. However, the strongest motivation for gender expression comes from one’s self. When wishing to exemplify the ideal gender characteristics, one relies on mirroring the actions of others. The imitation of others leads to extraordinary measures to prove one’s gender abilities in order to reach a state of acceptance within one’s community. In â€Å"My First Goose,† the narrator attempts to mirror masculine traits by using dominance and violence. Isaac Babel intricately plays with traditional ideals of gender through the protagonist’s difficult journey for acceptance by questioning how one develops power and respect through masculinity. One arriving in a predominantly male community, the narrator quickly realizes his physical characteristics exemplify the opposite of masculinity. Men of strong statures swarm the community in which the narrator has arrived. The commander of the men epitomizes the strong, burly masculine expression. The narrator describes him as having, â€Å"long legs looked like two girls wedged to their shoulders in riding boots.† Using their heavy stature against the narrator, the Cossack men begin to taunt and tease the newcomer. One of the men uses force to taunt the narrator: a young fellow with long, flaxen hair and a wonderful Ryazan face walked up to my suitcase and threw it out into the street. By using force and their bodies against the narrator, the Cossack menShow MoreRelatedThe Darkness of Isaac Babel’s The Red Cavalry 801 Words   |  3 Pagesmany short stories and during the time of the Polish ­Soviet war,spanning February 1919 until March 1921. The more short storie s in this novel that you read, the more darker and gruesome they become. Being that this collection of stories is based upon Isaac Babel’s own diary of his experiences as a propagandist and a war correspondent, it only seems fitting that things would become significantly darker in nature the longer he had an inside view upon the real war. As it appears, the novel was written initiallyRead MoreSymbolism And Symbolism Of Russian Literature2115 Words   |  9 Pagesversion by Maria Carlson who used variety of colors as a form of symbolism. He finished this poem in the year of 1918 after the third Revolution and Russia’s failures in World War I and the arisen of Civil War and it caused people the felt of horror. First of all, the title of the poem was symbolism too, it was a powerful phrase of what he was saying of the entire poetry. Blok mentioned that it was not a happy town by his description. Also, he began the poem with, â€Å"Black night, white snow. ImpossibleRead MoreConcision and Repetition in Babels Collected Stories2461 Words   |  10 PagesConcision and Repetition in Babel’s Collected Stories With laconic power, Isaac Babel tells short stories that are at once cold and full of exultation. This effect arises as much from his prose style as from the wrenching content of his narratives. In this paper, I will explore several techniques that compress his prose to the lapidary and one that is more expansive and cuts against his impulse to concision. One of Babel’s most striking tools for reducing his text to essentials is the simile (and

Friday, December 13, 2019

Marketing Mix Dell Free Essays

marketing opporunities MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo:The company was founded in 1984 by a group of eleven engineers, headed by Liu Chuanzhi, in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today,these two companies lenovo and IBM are united under the Lenovo name. We will write a custom essay sample on Marketing Mix Dell or any similar topic only for you Order Now With Lenovo’s landmark acquisition of IBM’s Personal Computing Division in May 2005, the new Lenovo is a leader in the global PC market and products serving enterprises and consumers the world over. Dell:Dell Computer was founded as PC’s Limited in 1984 by university student Michael Dell. The company was so successful that within two years PC’s Limited had distribution offices in Europe, and changed it’s grammatically-incorrect name to Dell Computer Corporation. Selling assembled computers from his dormitory room, By 1991, seven years after selling it’s first computer, Dell Computer Corporation was listed in the Fortune 500. Dell was one of the first companies to offer computers for mail order via the Internet. The Dell Coupon program made many Internet models cheaper than other brands, and continues to be popular to this day. MARKET SEGMENTS From homepage of Lenovo , we can see, there are two main part of his market segments : Professional-grade and Lifestyle. Professional-grade like server computer , the top-level desktop and laptops. These products always make for the professional staff or hardcore players (hot game players). They are very expensive , more than fifteen thousands RMB. But lifestyles are cheaper and closed to our wallet . You can only pay about five thousands RMB. To dell, they are divided into four levels. For home. For small and medium business For public sector and For large enterprise. So we can chose the right level that is perfect for us. From above-mentioned, we can see Dell is more refinement than lenovo and so convenient that chose we need from their homepage. Lenovo’s computers on the main advantage reflected in the price for China’s national conditions, but Dell’s computers main advantage is personalized for each consumer to customize their computers. DELL is primarily direct online marketing, so he saved a lot of middle cost in the links, so if the same price DELL is better than the Lenovo’s . But Lenovo is the state-owned brand, he has the town level dealers , so warranty is more convenient . Even though dell and his similar products in the high cost, but he has little dealers, and only at the provincial level can warranty. DISTRIBUTION: Both of them are global multinational corporations. They operate in the world, products are sold in all countries. Lenovo is headquartered in New York, Purchase. Two main operations center set up in Beijing and North Carolina. The sales network of Lenovo’s throughout the world. Lenovo has more than 19,000 employees in the world. Lenovo,the largest IT supplier of China, is making moves to consolidate its distribution channels nationwide to streamline its sales in retail sectors and spark profitability. Dell has 13 markets in the region to carry out linear order business at present. Including Australia, Brunei, China, Hong Kong, India, Japan, Korea, Macau, Malaysia, New Zealand, Singapore, Taiwan and Thailand. Dell’s new plant in Xiamen, is the second production base in China. It is the fifth largest market for Dell in the world and the fastest growing markets business development. PROMOTION: Commercial desktops are likely to be the backbone of the international market Lenovo race, and China is the largest piece of â€Å"experimental field. † Lenovo has agents through the distribution to the provinces. Through increased the influence of brand to cities to open up new markets. The success of Dell’s direct model is that the main factors: first, rapid response, on-demand production,Powerful order processing system and production system; Second, powerful data processing capabilities and advanced information management technologies; Third, the excellent customer service, strong call center services; Fourth, a strong and efficient supply chain; s Fifth, low cost and price wars. CONCLUSIONS: Lenovo’s corporate culture is people-oriented. Lenovo believes that talent is the development of the productive forces. Therefore, the association proposed for each employee to provide equal development opportunities. Employees and business are interdependent and mutually reinforcing . Dell’s corporate culture, summed up by the company as â€Å"Dell soul†, which describes how Dell is a kind of company, it is the Dell service code of conduct for customers around the world, it eventually became Dell’s â€Å"winning culture† basis. Difference: Lenovo is the mode of distribution . Dell is the direct model. Lenovo’s core idea: the pursuit of individual employees into long-term development into the enterprise. Dell’s core competencies: No direct sales, direct sales model is based on low-cost operating system for parts supply and assembly of the implementation of capacity. Both the Lenovo or Dell are staring at each other tightly, while Lenovo is lagging behind Dell now. Clearly, Dell and Lenovo are the real heart of the competitors of the other side. Lenovo is the leading of Asia-Pacific region, while the region’s growth and development potential can not be ignored by Dell, dell is also focus on the global market. Lenovo make Dell feel more and more pressure . ———————– [pic] How to cite Marketing Mix Dell, Essay examples

Thursday, December 5, 2019

On The Methodology Of The Social Sciences †Myassignmenthelp.Com

Question: Discuss About The On The Methodology Of The Social Sciences? Answer: Introducation In Sociology class is a kind of social stratification that is consisted of group of people with similar status who are sharing certain level of wealth and power. There are various discussions over the definition of Class creates confusion and terminological problem. However through some established concepts we can try to define the social stratification Class. In the subjective location Classes are defined as the social categories that are ranked within the economic stratification by sharing peoples subjectively salient qualities (Landry 2016). As an objective position class is defined as a gradational concept based on the living standard. Therefore beyond the subjective attributes the relationship among income resources can form the class as well. Following Marxist tradition if the social system of inequality is considered then the class can be defined as a macro level concept that appropriate and produce the economic surplus (Wright 2015). Weber has described status and class are t wo different forms and through the shapes the individual life chances (Scott 2014). The definition of class can be placed within the political trajectory as well where social change is at the center in connection with economic resources and social relationships. We all are born in certain social classes and the class has great influence in our individual lives. This social stratification makes us experience various advantages and disadvantages and life chances. My individual social class has been greatly affecting my education, health, religious association, political behavior, health, social involvement and attitudes. It is generally considered that if my social status is higher than my life expectancy is longer, as we experience that lacks related to basic needs like food and shelter result in high mortality. Sociologist Weber has developed the concept of life chances as the opportunities that we can apply to improve our quality of life (Weber 2015). The life chances ensure better goals that we can achieve like standard college education, living a healthy life, successful career. However we can observe that the life chances are not equally distributed among the members of a social class. Our skill and qualification becomes the most signifi cant driver for acquiring those life chances. If I get better education I will have the access to a better life style but getting quality higher education is related to my economic status rather my parents financial status. If I am having better economic status I am more likely get admitted in a private schools but someone from the outskirts with limited financial opportunities might not afford to get admission in the private school. In the world of today the life chances significantly depend on the differences among various groups based on their earning, materialistic wealth and position in the societys hierarchy. Therefore the advantages and disadvantages are both being created simultaneously through our lives. Another disadvantage can be encountered in the context of handling crimes. We have experienced generally different people from different social classes get different treatment even if both are going through similar investigation. My realization is that the people belong to the lower stratum of the society are more likely to receive fewer life chances as social classes define and determine them. Reference Landry, B. ed., 2016.Race, gender and class: Theory and methods of analysis. Routledge. Scott, J., 2014.Stratification and power: Structures of class, status and command. John Wiley Sons. Weber, M., 2015.On the methodology of the social sciences. Lulu Press, Inc. Wright, E.O., 2015.Understanding class. Verso Books.